The age of the worldwide web, and ever-improving web applications, means that it’s never been easier to broadcast live. Here’s 5 groups who should be broadcasting their work live online, and why it would make a difference for them.
Podcasters and bloggers
Podcasting and blogging is built on the premise of using the latest technology to connect with others. So why not take it one step further, and turn your podcast into a live podcast? It’s easy to distribute the recording afterwards, just like a normal podcast, but as well as this it turns your weekly podcast into an event, that listeners and schedule and look forward to. Not only that, but you can take real-time comments, questions and feedback from listeners and answer them live on-air, as well as reporting on current events happening in the world.
Broadcasting live can take your podcast to the next level. Why not give it a try?
Musicians
It’s never easy for musicians to build up a reputation for themselves. In today’s climate, when live performances are so important to a musician’s livelihood, why not prove that you’re up to the job by organising your own cybergigs? It’s never been easier to get the technology working for you than it is today. Here at Mixlr, some of the most successful and enjoyable broadcasts we’ve heard have been musicians holding “gigs” in their own garages, and broadcasting them live. Not only is it a fun, social event but you get valuable live gig practice too as well as building up a name for yourself on the web.
Club promoters
Building up a loyal audience for your club night is often not an easy task. It takes a lot of hard work and dedication for a club night to take off. Today, all promoters are aware of the benefits of using social networks like Twitter and Facebook. But why not go one step further, and turn your real-life parties into an online event too?
By broadcasting your DJs and performers in real-time, you’ll have the potential to connect with hundreds of new listeners who may never have otherwise heard about your event. Build up relationships with them over the web, and next time around they’ll be your newest paying guests through the door. And even if they live too far away to visit, then you’ve still built up the reputation of your event in a place which would otherwise have been impossible.
If it prides itself on its music, then you should consider broadcasting your club night live.
Comedians
Everybody loves comedy, especially on a Sunday night, but not everybody has the chance to go down the local comedy club and watch it live. Broadcasting a live, weekly and topical comedy show is the perfect way for an up-and-coming comedian to gain practice performing live material, under pressure. It’s also great for getting new fans, and the extra exposure will help you get gigs in clubs, pubs and beyond.
DJs
If you’re an up-and-coming DJ, or even an established one who wants to connect with your fans in a different way, setting up your own radio show has never been easier. Whether it’s getting in real-life live experience under pressure, pushing your personal brand, or just having fun, broadcasting live is so important for DJs, we’ve written a guide.
